Ansichts­sa­che

Über Les­bar­keit und die Details in der Typo­gra­fie

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Beschrei­bung

Type is lan­guage visua­li­zed. Every day we encoun­ter infor­ma­ti­on made out of let­ters that are then com­bi­ned to words in dif­fe­rent media. In this wealth of infor­ma­ti­on, tho­se things that are spe­ci­al­ly dif­fe­ren­tia­ted stand out. The­re­fo­re, typo­gra­phy beco­mes the balan­cing act bet­ween design and com­mu­ni­ca­ti­on.
 
»Mat­ter of opi­ni­on – about reada­bi­li­ty and the details in typo­gra­phy« is about ana­ly­zing the aspec­ts of micro­ty­po­gra­phy that affect the reada­bi­li­ty of prin­ted text as well as the design pos­si­bi­li­ties that ari­se out of them. For this pur­po­se, dif­fe­rent the­ses from dif­fe­rent desi­gners are put in rela­ti­on. Hence a gra­ding sys­tem for ide­al qua­li­ta­ti­ve font selec­tion – besi­des sub­jec­tive or con­tex­tu­al cir­cum­s­tan­ces – was deve­lo­ped. This the­sis demons­tra­tes that font selec­tion alo­ne is not what mat­ters most for opti­mum recep­ti­on of a text. Typo­gra­phy is a craft and requi­res know­ledge, pro­fi­ci­en­cy, sen­se and expe­ri­ence of its prac­ti­tio­ners.
The prac­ti­cal part con­sists of a spe­ci­men book that is put tog­e­ther using the cri­te­ria of the theo­re­ti­cal part. This the­sis does not only pro­vi­de know­ledge about typo­gra­phy but also has prac­ti­cal rele­van­ce and pro­vi­des some ori­en­ta­ti­on in the mul­ti­tu­de of avail­ab­le fonts.
 
Bachelor’s the­sis, Octo­ber 2016
Sub­mit­ted at Uni­ver­si­ty of App­lied Sci­en­ces FH JOANNEUM, Graz

 Credits:
Con­cept, Text, Design, Book­bin­ding, Laser­cut­ting & Pho­to­gra­phy by Sabri­na Öttl

Sabri­na Öttl

Sabrina Öttl
Sabri­na Öttl is a gra­phic desi­gner and let­ter­lover. Grown up in Vor­arl­berg, she moved to Graz to stu­dy Infor­ma­ti­on Design with a major in Com­mu­ni­ca­ti­on Design at the FH JOANNEUM. Just recent­ly, she finis­hed her the­sis and joi­ned dun­kel­blau­fast­schwarz in Salz­burg.
She is real­ly into typo­gra­phy, gre­at books and subt­le bran­dings and ardent­ly loves pre­cise­ly for­med let­ter­forms, extra­or­di­na­ry paper and the smell of snow and win­ter.
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