Ansichts­sa­che

Über Les­bar­keit und die Details in der Typografie

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Sabrina Öttl – Ansichtssache

Beschrei­bung

Type is lan­guage visua­li­zed. Every day we encoun­ter infor­ma­tion made out of let­ters that are then com­bi­ned to words in dif­fe­rent media. In this wealth of infor­ma­tion, those things that are spe­cially dif­fe­ren­tia­ted stand out. The­re­fore, typo­gra­phy beco­mes the balan­cing act bet­ween design and com­mu­ni­ca­tion.
 
“Mat­ter of opi­nion – about reada­bi­lity and the details in typo­gra­phy” is about ana­ly­zing the aspects of micro­ty­po­gra­phy that affect the reada­bi­lity of prin­ted text as well as the design pos­si­bi­li­ties that arise out of them. For this pur­pose, dif­fe­rent the­ses from dif­fe­rent desi­gners are put in rela­tion. Hence a gra­ding sys­tem for ideal qua­li­ta­tive font selec­tion – besi­des sub­jec­tive or con­text­ual cir­cum­stan­ces – was deve­l­o­ped. This the­sis demons­tra­tes that font selec­tion alone is not what mat­ters most for opti­mum recep­tion of a text. Typo­gra­phy is a craft and requi­res know­ledge, pro­fi­ci­ency, sense and expe­ri­ence of its practitioners.

The prac­tical part con­sists of a spe­ci­men book that is put toge­ther using the cri­te­ria of the theo­re­ti­cal part. This the­sis does not only pro­vide know­ledge about typo­gra­phy but also has prac­tical rele­vance and pro­vi­des some ori­en­ta­tion in the mul­ti­tude of avail­able fonts.
 
Bachelor’s the­sis, Octo­ber 2016
Sub­mit­ted at Uni­ver­sity of Applied Sci­en­ces FH JOANNEUM, Graz

 Credits:
Con­cept, Text, Design, Book­bin­ding, Laser­cut­ting & Pho­to­gra­phy by Sabrina Öttl

Sabrina Öttl

Sabrina Öttl
Sabrina Öttl is a gra­phic desi­gner and let­terlover. Grown up in Vor­arl­berg, she moved to Graz to study Infor­ma­tion Design with a major in Com­mu­ni­ca­tion Design at the FH JOANNEUM. Just recently, she finis­hed her the­sis and joi­ned dun­kel­blau­fast­schwarz in Salzburg.

She is really into typo­gra­phy, great books and sub­tle bran­dings and ardently loves pre­ci­sely for­med let­ter­forms, extra­or­di­nary paper and the smell of snow and winter.

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