The team’s visi­on was to illus­tra­te the modern, 21st cen­tu­ry take on hell whe­re peop­le are stuck in smart pho­ne jails, big bro­ther is watching you, civil cou­ra­ge is mis­sing and fac­to­ry farms pro­du­ce our food. The clo­sing line and claim of Fal­ter, Hol mich hier raus, trans­la­tes loo­se­ly to Get me out of here. A clear mes­sa­ge to end this meta­pho­ri­cal spot and con­tem­pora­ry take on the dark side of today’s life: the only escape from everyday’s mad­ness is rea­ding Fal­ter, gai­ning infor­ma­ti­on and forming your own opi­ni­on.