Func­tion Engineering

By Sag­meis­ter & Walsh

Descrip­tion

Func­tion Engi­nee­ring spe­cia­li­zes in mecha­ni­cal design and engi­nee­ring for pro­duct deve­lop­ment wit­hin, but not limited to con­su­mer elec­tro­nics, com­pu­ting and net­wor­king, mobile, medi­cal, robo­tics, enter­tain­ment, com­mer­cial and indus­trial equipment.

Func­tion approa­ched us to create a new brand iden­tity sys­tem. Nar­ro­wing in on Function’s exper­tise in desi­gning hinge & link­age mecha­nisms, we desi­gned a typo­gra­phic sys­tem based on a hinge/pivot sys­tem. We expan­ded on the sys­tem by crea­ting a series of icons, illus­tra­ti­ons, and pat­terns which can be used fle­xi­bly across various col­la­te­ral in print and online.

Credits: 
Crea­tive Direc­tor: Ste­fan Sag­meis­ter
Art Direc­tor, Desi­gner: Jes­sica Walsh
Desi­gner: Wade Jef­free
Ani­ma­tion: Joel Voel­ker

Ste­fan Sagmeister

… has worked for the Rol­ling Sto­nes, The Tal­king Heads, Lou Reed, and The Gug­gen­heim Museum. Exhi­bi­ti­ons on Sagmeister’s work have been moun­ted in New York, Phil­adel­phia, Tokyo, Osaka, Seoul, Paris, Lau­sanne, Zurich, Vienna, Pra­gue, Colo­gne & Berlin.

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