La isla y el mar – Fresco

An illus­tra­tion by Perez­ra­mer­stor­fer

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

Beschrei­bung

In 2012, we star­ted our work for Bal­cón del mar, an apart­ment com­plex loca­ted on the uni­que and magi­cal island of Lan­za­rote (Canary Islands). The three-star apart­ments were to be trans­for­med into a four-star bou­tique hotel. In a pro­found reb­ran­ding pro­cess, we aimed to build up a uni­que and poe­ti­cal iden­tity that could com­ple­ment the won­der­ful and power­ful new archi­tec­ture crea­ted by the stu­dio PérezSánchez+GP96. The bou­tique hotel La isla y el mar was born.

At the very begin­ning of the pro­cess, the archi­tect Jose María Pérez Sán­chez asked us to create a piece of art for the cei­ling of the restau­rant. Because of its spe­cial loca­tion, it should work as a light­house, and should rein­force the values of the hotel’s iden­tity. We would work on this art­work, a con­tem­porary inter­pre­ta­tion of the clas­sic fres­cos with a poe­ti­cal and sym­bo­lic cha­rac­ter, the next two and a half years. The art­work con­sists of a 212 m2 retro-illuminated fabric with more than 15 sce­nes and 140 people rep­re­sen­ting the main vital expe­ri­en­ces of life—creation, love, birth, lone­liness, youth, sick­ness, mad­ness, desire, death, fri­endship, the pas­sing of time, des­pe­ra­tion, fight, self-love, sub­conscious, con­scious­ness, obscu­rity, wait­ing, faith and beauty. The cha­rac­ters are mixed in a pure and mini­ma­listic way with colour­ful geo­me­tri­cal objects and the local fauna. The inten­tion for the art­work was that it works on dif­fe­rent levels, and to create a deli­cate balance bet­ween orga­nic and geo­me­tri­cal elements.

More than 40 people were invol­ved in the ent­ire pro­cess, many tech­ni­ques were used in more than 1,500 hours of work (most of them for digi­tal pain­ting). Among many other artists and art­works, we were inspi­red by the ama­zing work of the Beet­ho­ven Frieze by Gus­tav Klimt, the mas­ter­pie­ces of Lucian Freud, the wind chi­mes of Cesar Man­ri­que, and the series of Sea Poems, which was pain­ted by the Canary artist Nés­tor de la Torre.

We have tried to be con­cise in this pre­sen­ta­tion but we have not been able to sum it up more briefly due to its exten­sion. We will show you the visual iden­tity and reb­ran­ding we have done for the hotel separately.

 
cli­ent: la isla y el mar hotel boutique

ele­ments: artwork

year: 2015

team:
crea­tive direc­tor
Rod­rigo Pérez
Mar­tina Pérez

art direc­tor
Rod­rigo Pérez

gra­phic design
Rod­rigo Pérez
Mar­tina Pérez

Pho­to­gra­phy – art­work
Rod­rigo Pérez
Mar­tina Pérez
Kers­tin Friesenbichler

Pho­to­gra­phy – Restau­rant show­case
Rubén Acosta
Rod­rigo Pérez

Archi­tec­ture
Jose María Pérez Sán­chez

Perez­ra­mer­stor­fer

perez­ra­mer­stor­fer was foun­ded as a pri­vate ate­lier in 2007 in Madrid by Mar­tina Pérez and Rod­rigo Pérez. In 2010 Rod­rigo and Mar­tina moved to Vienna and in 2011 they esta­blis­hed a stu­dio with their mul­ti­di­sci­pli­nary work, which is moti­va­ted by four main ele­ments: crea­ti­vity, pro­fes­sio­na­lity, pas­sion and
quality.
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