La isla y el mar – Fres­co

An illus­tra­ti­on by Perez­ramerstor­fer

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

La isla y el mar – Dekenfresko

Beschrei­bung

In 2012, we star­ted our work for Bal­cón del mar, an apart­ment com­plex loca­ted on the uni­que and magi­cal island of Lan­za­ro­te (Cana­ry Islands). The three-star apart­ments were to be trans­for­med into a four-star bou­tique hotel. In a pro­found reb­ran­ding pro­cess, we aimed to build up a uni­que and poe­ti­cal iden­ti­ty that could com­ple­ment the won­der­ful and power­ful new archi­tec­tu­re crea­ted by the stu­dio PérezSánchez+GP96. The bou­tique hotel La isla y el mar was born.

At the very begin­ning of the pro­cess, the archi­tect Jose María Pérez Sán­chez asked us to crea­te a pie­ce of art for the cei­ling of the restau­rant. Becau­se of its spe­cial loca­ti­on, it should work as a light­house, and should rein­force the values of the hotel’s iden­ti­ty. We would work on this art­work, a con­tem­pora­ry inter­pre­ta­ti­on of the clas­sic fres­cos with a poe­ti­cal and sym­bo­lic cha­rac­ter, the next two and a half years. The art­work con­sists of a 212 m2 retro-illu­mi­na­ted fabric with more than 15 sce­nes and 140 peop­le rep­re­sen­ting the main vital expe­ri­en­ces of life—creation, love, birth, lone­li­ness, youth, sick­ness, mad­ness, desi­re, death, fri­endship, the pas­sing of time, despe­ra­ti­on, fight, self-love, sub­con­scious, con­scious­ness, obscu­ri­ty, wai­ting, faith and beau­ty. The cha­rac­ters are mixed in a pure and mini­ma­listic way with colour­ful geo­metri­cal objec­ts and the local fau­na. The inten­ti­on for the art­work was that it works on dif­fe­rent levels, and to crea­te a deli­ca­te balan­ce bet­ween orga­nic and geo­metri­cal ele­ments.

More than 40 peop­le were invol­ved in the ent­i­re pro­cess, many tech­ni­ques were used in more than 1,500 hours of work (most of them for digi­tal pain­ting). Among many other artists and art­works, we were inspi­red by the ama­zing work of the Beet­ho­ven Frie­ze by Gus­tav Klimt, the mas­ter­pie­ces of Luci­an Freud, the wind chi­mes of Cesar Man­ri­que, and the series of Sea Poems, which was pain­ted by the Cana­ry artist Nés­tor de la Tor­re.

We have tried to be con­ci­se in this pre­sen­ta­ti­on but we have not been able to sum it up more brief­ly due to its exten­si­on. We will show you the visu­al iden­ti­ty and reb­ran­ding we have done for the hotel sepa­r­ate­ly.

 
cli­ent: la isla y el mar hotel bou­tique

ele­ments: art­work

year: 2015

team:
crea­ti­ve direc­tor
Rodri­go Pérez
Mar­ti­na Pérez

art direc­tor
Rodri­go Pérez

gra­phic design
Rodri­go Pérez
Mar­ti­na Pérez

Pho­to­gra­phy — art­work
Rodri­go Pérez
Mar­ti­na Pérez
Kers­tin Frie­sen­bich­ler

Pho­to­gra­phy — Restau­rant show­ca­se
Rubén Acos­ta
Rodri­go Pérez

Archi­tec­tu­re
Jose María Pérez Sán­chez

Perez­ramerstor­fer

perez­ramerstor­fer was foun­ded as a pri­va­te ate­lier in 2007 in Madrid by Mar­ti­na Pérez and Rodri­go Pérez. In 2010 Rodri­go and Mar­ti­na moved to Vien­na and in 2011 they estab­lished a stu­dio with their mul­ti­di­sci­pli­na­ry work, which is moti­va­ted by four main ele­ments: crea­ti­vi­ty, pro­fes­sio­na­li­ty, pas­si­on and
qua­li­ty.
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