I Scream Fac­to­ry

A pro­ject by Alex­an­dra Ples­ner



IScream Fac­to­ry was foun­ded 4years ago by Alex­an­dra Ples­ner during her stu­dies at Cen­tral Saint Mar­tins Col­le­ge of Art and Design in Lon­don. The pro­ject stems from her family’s links to the world of fro­zen deli­caci­es, with them foun­ding a small ice cream busi­ness back in 1879, which is now run by her bro­ther under the name Udo’s Eis­pa­ra­dies in Tirol, Aus­tria.

The name of the collec­tive deri­ves from a semi­nal sce­ne in Jim Jarmusch’s 1986 film Down by Law, I scream, you scream, we all scream for ice cream.

Alex­an­dra Ples­ner col­la­bo­ra­tes with Lean­ne Man­fre­di, Pro­ject Mana­ger and Tomi Läh­des­mä­ki as art direc­tor on this non-pro­fit col­la­bo­ra­ti­ve endea­vor that fea­tures an array of work across fashion, pho­to­gra­phy, film and fine art.

Con­tri­bu­tors respond to the simp­le brief: Life is like ice cream, eat it befo­re it mel­ts. One lick at a time.

More about the pro­ject: www.iscreamfactory.com

Alex­an­dra about the pro­ject: Ice cream is not just the fro­zen con­fec­tion that has infu­sed its own culi­na­ry histo­ry with an endu­ring dash of romance; it is also a striking meta­phor for life’s fra­gi­li­ty. The­re is a cor­re­la­ti­on bet­ween tho­se inno­cent memo­ries with ice cream, of care­free moments, libe­ra­ti­on, expres­si­on, and a level of com­fort that peop­le from all sorts of walks of life can rela­te to, that of sim­ply ›being.‹ The new iden­ti­ty tru­ly shows the under­ly­ing idea of the pro­ject.

Show­ca­sed here are images by the inter­na­tio­nal artists that regu­lar­ly con­tri­bu­te to the pro­ject: Tomi Läh­des­mä­ki (Fin­land), Nadia Sar­war (UK), Iri­na Gav­rich (Aus­tria), Lena Vazhe­ni­na (Rus­sia), Chloe Tun Tun (Switz­er­land), Take­shi Suga (Japan), Sara Mau­to­ne (Ita­ly), Ting Cheng (Tai­wan), Ana­sta­sia Zesen­ko­va (UK) and Aitor San­to­mé (Spain).

Behind ISF

Alex­an­dra Ples­ner is the foun­der and direc­tor of I Scream Fac­to­ry. Alex­an­dra is cur­r­ent­ly working as the Mar­ke­ting Coor­di­na­tor for the Lon­don stu­dio of the expe­ri­ence design agen­cy Method. She has pre­vious­ly worked as a pro­ject and com­mu­ni­ca­ti­on mana­ger for TANK Maga­zi­ne, Kar­la Otto PR, Dazed & Con­fu­sed and Swa­rov­ski.

Alex­an­dra Ples­ner
+44 776 39 33 079

Lean­ne Man­fre­di is cur­r­ent­ly Pro­gram­me Mana­ger for Hig­her Edu­ca­ti­on and Crea­ti­ve Indus­tries at the Vic­to­ria and Albert Muse­um. She has worked in a num­ber of insti­tu­ti­ons in the North West inclu­ding the Whit­worth Art Gal­le­ry, Uni­ver­si­ty of Man­ches­ter, Man­ches­ter Art Gal­le­ry, The Lowry and the Roy­al Exchan­ge Thea­t­re.
Tomi Läh­des­mä­ki is working as Design Lead in the Lon­don stu­dio of Method. Tomi is ori­gi­nally from Fin­land, moved to Los Ange­les at the start of high school and final­ly from the Aca­demy of Arts San Fran­cisco, whe­re he star­ted working at Method. Tomi could rela­te to I Scream Fac­to­ry as a pas­sio­na­te pro­ject that Alex­an­dra run’s asi­de of her every day job, due his own pro­ject Fora­ge Press which com­bi­nes music and art.

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