While at Sagmeister & Walsh I worked on this project. Besides some font-touching I created an app that turns a webcam stream into a Jewish Museum illustration. The goal in rebranding the museum was to connect the historic and contemporary, and engage multiple visitor generations. The new identity system we created is founded on ’sacred geometry‹, an ancient geometric system from which the Star of David was formed. The entire branding system is drawn on this grid, from the word and logo mark, to dozens of patterns, icons, typography and illustrations.
Creative Director: Stefan Sagmeister
Art Director, Designer: Jessica Walsh
Design, Illustration, Animation: Zipeng Zhu
Jewish Museum Creative Director: Roy Rub, Seth Labenz
Website: Jessica Walsh, Morey Talmor, Claire Lin
Animation: Pablo Delcan, Hester Kim
Design Assistance: Jan Novák, Rikke Elverdam, Jordan Shevell, Moritz Resl, Ellen Flaherty, Chia-Fang Wu, Sam Galvao
Sagmeister & Walsh
Sagmeister & Walsh is a NYC based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves.