Jewish Muse­um Iden­ti­ty

By Sag­meis­ter & Walsh with Moritz Resl

Jewish Museum Logo

Jewish Museum Signet

Jewish Museum Corporate Colors

Jewish Museum Drucksorten

Jewish Museum Corporate Font

Jewish Museum Corporate Font Development

Jewish Museum Photo App

Jewish Museum Photo App Result

Jewish Museum Website

Jewish Museum Posters


The Jewish Muse­um is loca­ted in a beau­ti­ful seven-sto­ry man­si­on in the Upper East side of Man­hat­tan in New York City. It is the preemi­nent muse­um in the United Sta­tes devo­ted to art and Jewish cul­tu­re. The Jewish Muse­um has a renow­ned collec­tion of 30,000 objec­ts that is among the three lar­gest of its kind in the world and dis­tin­guis­hed by its breadth and qua­li­ty. The museum’s reach expands to a diver­se audi­ence through exten­si­ve inter­di­sci­pli­na­ry pro­gramming and con­tem­pora­ry exhi­bi­ti­ons.

While at Sag­meis­ter & Walsh I worked on this pro­ject. Besi­des some font-tou­ch­ing I crea­ted an app that turns a web­cam stream into a Jewish Muse­um illus­tra­ti­on. The goal in reb­ran­ding the muse­um was to con­nect the his­to­ric and con­tem­pora­ry, and enga­ge mul­ti­ple visi­tor genera­ti­ons. The new iden­ti­ty sys­tem we crea­ted is foun­ded on ’sacred geo­me­try‹, an anci­ent geo­metric sys­tem from which the Star of David was for­med. The ent­i­re bran­ding sys­tem is drawn on this grid, from the word and logo mark, to dozens of pat­terns, icons, typo­gra­phy and illus­tra­ti­ons.

Using the­se sys­tems, sta­tio­na­ry, packa­ging, adver­ti­sing cam­pai­gns, pro­mo­tio­nal mate­ri­als, and an immer­si­ve new web­site which will launch in June were desi­gned. This sys­tem invi­tes sur­pri­se and fle­xi­bi­li­ty across all media, while always uni­fied in visu­al lan­guage.

Crea­ti­ve Direc­tor: Ste­fan Sag­meis­ter
Art Direc­tor, Desi­gner: Jes­si­ca Walsh
Design, Illus­tra­ti­on, Ani­ma­ti­on: Zipeng Zhu
Jewish Muse­um Crea­ti­ve Direc­tor: Roy Rub, Seth Labenz
Web­site: Jes­si­ca Walsh, Morey Tal­mor, Clai­re Lin
Ani­ma­ti­on: Pablo Del­can, Hes­ter Kim
Design Assi­s­tan­ce: Jan Novák, Rik­ke Elver­dam, Jor­dan She­vell, Moritz Resl, Ellen Fla­her­ty, Chia-Fang Wu, Sam Gal­vao

Sag­meis­ter & Walsh

Sag­meis­ter & Walsh is a NYC based design firm that crea­tes iden­ti­ties, com­mer­ci­als, web­sites, apps, films, books and objec­ts for cli­ents, audi­en­ces and our­sel­ves.

Moritz Resl is a mul­ti­di­sci­pli­na­ry artist and desi­gner from Vien­na, Aus­tria who was recent­ly based at Sag­meis­ter & Walsh in New York City.

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