Mei­er See­feld

Ein Pro­jekt von Bureau Raben­stei­ner


Intro­duc­tion of the cli­ent: Mei­er See­feld is a women´s clot­hing bou­tique set in the midd­le of the Tyro­le­an moun­tains.

The iden­ti­ty was desi­gned to con­vey under­sta­ted luxu­ry in a com­for­ta­ble atmo­s­phe­re to both visi­tors and locals. The noti­on of tra­di­tio­nal alpi­ne win­ter sport chic is com­bi­ned with a modern per­spec­tive on fashion and the zeit­geist of the vil­la­ge See­feld.

Solu­ti­on & app­li­ca­ti­ons: We deve­lo­ped an exten­si­ve line of sta­tio­na­ry for Mei­er See­feld prin­ted on high qua­li­ty paper stock. We fur­ther­mo­re crea­ted a series of app­li­ca­ti­ons such as wrap­ping paper, shop­ping bags, fol­ders for rece­ipts, the signa­ge and detail­ed access­ories, such as post­cards and indi­vi­du­al pro­du­ced por­ta­ble light boxes for dis­plays. 

Except our per­so­nal »fab­le« for design in black & white we tried to con­scious­ly set colors asi­de in this pro­ject. Our aim was to crea­te a timeless iden­ti­ty for this clot­hing bou­tique, in which the strong colors of the fashion goods and access­ories take cen­ter sta­ge.

In con­trast to the tra­di­tio­nal wood floor we wan­ted the fur­ni­tu­re aswell as our desi­gned app­li­ca­ti­ons to be very bright and light­weight­ed. The vil­la­ge See­feld stands for snow, sports and chic – with a lot of white space and the reco­gniz­ab­le logo we met the expec­ta­ti­ons of our cli­ent and their custo­mers.

 Credits: Bureau Raben­stei­ner

Bureau Raben­stei­ner

Gra­phic Design Stu­dio mit dem Sitz nahe Inns­bruck

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